Welcome to

West Jefferson, North Carolina

placemaking action plan


This plan was created in partnership with Sparta and West Jefferson, NC, and sponsored by Blue Ridge Energy. Atlas worked alongside these communities to develop a people-focused placemaking action plan to support and address their critical challenges.

Based off of the Background Assessment compiled during the Research Phase, Atlas recommends that West Jefferson pursue the following strategic opportunities for each focus area: 

Atlas believes that these concepts will help West Jefferson combat some of the challenges they currently face and will work to increase quality of life for current and future residents of the community. 


Atlas Community Studios would like to thank the following individuals and organizations for their support and participation in the strategic planning process:

Town of West Jefferson Steering Committee
Judy Bare, Ashe County Farm Bureau
Chris Barr, Resident
Rusty Barr, West Jefferson Town Alderman
Alan Briggs, Resident
Graham Caddell, Resident
Rebecca Eldreth, Resident
Derek Green, Resident
Kyle Hall, Resident
Tom Hartman, Mayor
Rev. Michael Lea, First Baptist Church
Todd McNeill, County Commissioner
Dawson Miller, Resident
Madison Osborne, Resident
Brantley Price, Town Manager
Joni Ray, Ashe County Arts Council
Stephen Shoemaker, West Jefferson Town Alderman
Blue Ridge Energy - Project Sponsor
Crystal Spencer, Director of Marketing
Local Organizations
Ashe County Chamber of Commerce

This website is a condensed version of the entire plan. Here, you’ll get a high-level overview of the project research and recommendations without all of the nitty-gritty details (we know those aren’t for everyone).

However, if you’re like us and don’t mind a rabbit hole or two of information, we’ve got you covered! The complete PDF plan is available for you to read at the link above.